“You’ve got to realise I’m an opportunist, I see links in everything, EVERYTHING.
My world is I just see links, one big link.”
In her book Drawing on the Right Side of the Brain and on her website, Betty Edwards postulates that the process of learning to draw changes the way you see the world.
Positive practice allows you to train your perception to see the world in light, tones and shapes, which is what allows you to improve as an artist.
Edwards describes this as seeing the world through the ‘R-mode’ of the brain, as opposed to the usual ‘L-mode’.
When we think in the ‘L-mode’, we are thinking of words, idea and, for the most part, verbally.
When we think in the ‘r-mode’, we process this information differently. We are more systematic and more analytical.
“Learning to draw, then, turns out not to be “learning to draw.” Paradoxically, “learning to draw” means learning to make a mental shift from L-mode to R-mode. That is what a person trained in drawing does, and that is what you can learn.
The question is then, can we draw a similar analogy can be drawn here for learning to link build? Can link builder’s benefit from mostly using the R-mode, with little interference from the other side.
Link Building in the R-mode
People often talk of the art of SEO being in that you have to be able to use both sides of the brain effectively. It requires you to be adept both socially and statistically.
Part of this means training yourself to see the landscape around you as link opportunities the same way an artist trains herself to see light tones and shapes.
The quote from SEER founder Wil Reynolds illustrates what we can argue as being able to change your perception. The same way an artist changes their perception, so does a link builder.
Once you start to see everything as a link prospect, you begin to constantly ask yourself what would I have to do to incentivize that to link to this.