I could have picked any of a number of Ross Hudgens’ post from this year, but I’ve settled on this little number published in April. It’s rare that you come across blog writing that combines insightful industry comment with raw actionable takeaways. This, however, is one of those posts. I think everyone should read it. Twice.
Outreach in Difficult Niches by Phil Nottingham
The Distilled post making most people’s ‘Best Ofs’ this year will be Ed Fryed’s Guide to Linkbait. And with good reason, it was absolutely a premium bit of work. That said, I’m going to go with this post by Phil Nottingham, purely because I think it’s a bit more in tune with what’s going on in the trenches. There is some good, practical advice here which really helps with the day-to-day slog of working in difficult niches.
Last, and not least, is this peach of a post by iPullRank on the SEOmoz blog. It is easy to get stuck in a rut link building; posts like these can often bring back your drive and give you a fresh outlook. Whilst I don’t necessarily agree with some of the tactics alluded to in Mike King’s recent WBF (creating completely fake personas), this is still a great post.