For a short, Sunday morning blog post to keep things ticking over, I thought I’d write a brief tribute to my favourite (and often overlooked) search operation, related sites.
I use this search operation all the time. All Google does is throw up sites it thinks are similar to whatever you’re using as your base.
It’s perfect for:
Finding overlooked competitors
Looking for similar, relevant sites when link prospecting
Identifying quick-wins from places similar to where you’ve already had success
Throwing up new ideas when your efforts reach an impasse
What’s amazing is how often good quality prospects come up in related searches that haven’t shown up in your previous research (well, for me anyway).
Whenever pitching content at a website, I’ll always make sure I run a related search on the website.
The first few sites that show up are usually also good targets for the content, so I can increase the chance of it being taken by pitching it at them too.
I sometimes think the best sites to target are the ones that don’t rank well. As Paddy Moogan says here, they’ve not been already been hounded by other SEOs and tend to be more receptive to your approaches: