Posts by: Michael Smith
About Michael Smith
Michael works at 9xb Digital Agency in Harrogate, Monday to Friday. Click here to follow him on Twitter or have a look a his Google+ profile.
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It’s starting to look like the more contrived your link building campaigns are (or are perceived) the less effective they’ll be.
Tim Grice recently speculated on the devaluation of exact anchor text, just prior to the furore around the possible ‘over-optimisation’ penalty.
This puts me/you/us in the precarious position […]
As much as I enjoy link prospecting, in my heart of hearts, I know it’s not where my time is best spent.
I work in an agency and my time is better served on the outreach and acquisition phase of link building than it is drumming up lists of prospects.
I know the less […]
Citation Labs’ new link prospecting tool has already generated a fair bit of noise online (see here, here and here).
We have been using it for a couple of weeks now and, thus far, have been really impressed.
Of course, it’s not […]
For a short, Sunday morning blog post to keep things ticking over, I thought I’d write a brief tribute to my favourite (and often overlooked) search operation, related sites.
I use this search operation all the time. All Google does is throw up sites it thinks are similar to whatever you’re using as your base.
It’s […]
When I get given a new website to work on, one of the first things I like to do is scrape and sieve through their competitors’ backlinks.
As well as flagging relevant prospects you might be able to get links from for the new prospect, it also give you a […]
On a bad day, link building is an arduous slog. On a really bad day, it can be nigh-on unbearable.
On a good day though, everything you touch turns to gold.
Anyone with experience link building will tell you the difference between good and bad days boils down to response rate.
[…]
Social networks (and the theory over their structure, growth and purpose) is a fascinating topic.
Ultimately, social networks underpin every aspect of our lives. As Nicholas Christakis and James Fowler state in the beginning of their book on social networks, humans are utterly dependent on them, which is what makes them […]
It’s been a vintage year for link building (in my opinion, anyway). Here are my favourite posts from 2011, in absolutely no order.
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Please Exit the Link Building by Ross Hudgens
http://www.rosshudgens.com/please-exit-the-link-building/
I could have picked any of a number of Ross Hudgens’ post […]
Giving away your product to website owners is a really good way to build relevant and authorititive links back into your website.
What’s more, it’s leaves you with a plethora of warm connections in your industry, which makes life easy next time you want help creating or promoting content.
Sending your product to people for […]
Whether you are link building for one website, or 100 websites, organisation will make-or-break how successful you are in achieving your predefined campaign objectives.
There is a cognitive limit to the number of people with whom one can maintain stable relationships.
If you are trying to do this en masse, on behalf of […]
