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"Link Building"
When I get given a new website to work on, one of the first things I like to do is scrape and sieve through their competitors’ backlinks.
As well as flagging relevant prospects you might be able to get links from for the new prospect, it also give you a […]
On a bad day, link building is an arduous slog. On a really bad day, it can be nigh-on unbearable.
On a good day though, everything you touch turns to gold.
Anyone with experience link building will tell you the difference between good and bad days boils down to response rate.
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Social networks (and the theory over their structure, growth and purpose) is a fascinating topic.
Ultimately, social networks underpin every aspect of our lives. As Nicholas Christakis and James Fowler state in the beginning of their book on social networks, humans are utterly dependent on them, which is what makes them […]
It’s been a vintage year for link building (in my opinion, anyway). Here are my favourite posts from 2011, in absolutely no order.
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Please Exit the Link Building by Ross Hudgens
http://www.rosshudgens.com/please-exit-the-link-building/
I could have picked any of a number of Ross Hudgens’ post […]
Giving away your product to website owners is a really good way to build relevant and authorititive links back into your website.
What’s more, it’s leaves you with a plethora of warm connections in your industry, which makes life easy next time you want help creating or promoting content.
Sending your product to people for […]
Whether you are link building for one website, or 100 websites, organisation will make-or-break how successful you are in achieving your predefined campaign objectives.
There is a cognitive limit to the number of people with whom one can maintain stable relationships.
If you are trying to do this en masse, on behalf of […]
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Suppose you were to come upon someone in the woods working feverishly to saw down a tree.
“What are you doing?” you ask.
“Can’t you see?” comes the impatient reply. “I’m sawing down this tree.”
“You look exhausted!” you exclaim. “How […]
As part of a series on self-improvement on the 99 Percent, Jocelyn K. Glei recounted Walter Mischel’s now iconic Marshmallow Test, which analysed the ability of four year olds to exhibit delayed gratification.
Each child was sat in a room with a marshmallow or donut on the table. They were […]
“You’ve got to realise I’m an opportunist, I see links in everything, EVERYTHING.
My world is I just see links, one big link.”
Wil Reynolds
In her book Drawing on the Right Side of the Brain and on her website, Betty Edwards postulates […]
I’m a huge advocate of incorporating extensive research and planning into link building and online marketing strategy.
If you put in the hard yards at the research stage, you can be more systematic and more likely to yield better responses from the targets you are outreaching to.
It was with […]
Last updated by Michael Smith at .
